Answers
One question per page, answered in the first paragraph. Where the honest answer is that nobody knows yet, the page says so rather than guessing — including where that costs us the sale.
How do I make my site work with Google's AI Mode?
Google's AI Mode does not visit your site to answer a question.
llms.txt vs robots.txt — what do AI crawlers actually respect?
robots.txt is respected: it is a thirty-year-old convention that every major crawler including GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended reads and obeys, and it is the only file on this list that changes what a machine is permitted to do.
What is /.well-known/agent.json and should I publish one?
A capability manifest at /.well-known/agent.json is a small JSON file at a predictable address that states, in machine-readable form, who a site belongs to, what it offers, what an agent is permitted to do, and which operations exist — the thing a site has no other way to say.
Agent readiness vs SEO, AEO and GEO — what is actually different?
SEO, AEO and GEO are all about winning a contest for attention: ranking a page, owning a featured answer, or getting mentioned by a model.
Why do AI assistants never mention my business, and how do I fix it?
Usually for one of two reasons, and they need opposite fixes.
Why do agent-readiness scanners give my site different scores?
Two agent-readiness scanners can score the same site 100 and 31 without either being broken, because they are measuring different things.
This index is also available as Markdown: curl -H "Accept: text/markdown" https://colourintl.com/learn